Major search engines are starting to mine their logs of searches to perdict trends and cultural fads.

Interesting look at how Google's record of search requests can be used to identify and track trends.

Cory Doctorow analyzes the powerful Google search engine and speculates on how it could be used for surveillance.

The web has spontaneously organized itself into communities. A new search algorithm that pinpoints these could help surfers find what they want and avoid offensive content.